Mission

It is our goal to establish RAR as the standard compression tool making expert knowledge available for everyday use. We work on making RAR known to every computer user and further extending the user base. We are dedicated to offering quality support to our customers and to constantly improving our software according to customer needs.

Vision

It is our vision to:

• have RAR pre-installed on every rewritable storage device
• have extensive coverage of RAR in online and printed press
• have RAR available in every written language
• have a RAR sales representative in every country
• unify our international sales efforts
• always stay the most innovative compression software
• make sure every user is able to use our software easily and intuitively
• keep RAR the dominantly used standard in file-sharing networks
• have as many .rar files for downloads in the Internet as possible
• protect RAR and WinRAR copyright and trademarks